CIC GeorgiaOfficial Affiliate · Cambridge International College
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Mastery of Management Graduate Diploma · Level 7Tourism & Hospitality

Events Management: for Tourism, Business, Sport

Level 7 · ₾1990 · exam in 3–12 months

Summary of Major Topics & Study

The event industry - events, technology, ethics

Event concepts and ideas - analysis, design, logistics

Assessing event feasibility and strategic factors

Event venues and sites

Legal and insurance issues regarding events

Business and client relationships and agreements

Marketing strategy, segmentation and planning

Sponsorship issues for events

Event budgeting, finance and cash flow matters

Risk assessment and strategy

The event bids process and factors

Event project management, project management tools and principles

Event promotion and public relations

Staging an event, services, contractors, catering accommodation

Human resources, staffing, recruiting

People management, motivation and development

On-site services

Safety and security, safety training

Crowd procedures and control

Event protocol for speakers, business, religious and cultural events

Event catering, food, beverages, waste planning

Environmental management, sanitation

Event monitoring and control, and evaluation

Careers and trends in event management

Study & Career Development

This is essential study and training for men and women wishing to enter the rapidly growing field of event management and to become a competent, successful event manager.  It clearly and interestingly provides knowledge and competency in a very wide range of skills which are applicable for a very wide range of management responsibility both in and outside of event management.

This graduate-level Program is confirmation of your ability to successfully undertake further studies at graduate and postgraduate levels, in event management and in wider business and management studies.

There is a wide range of options for further study - see the "Related Courses" section for suggestions – which include the ‘wider’ syllabus ABA & Baccalaureate Programmes and the 'Double Award' EBA & BBA Bachelor degree Programme, and the 'Double Award' EMBA & MBA degree Programme.  You are welcome to ask the College for advice, and of course you can see details of these Programmes on this website.

The fee includes:

  • College membership, plus your study materials & certificate of affiliation — International CIC Study & Training Materials
  • detailed distance-learning instructions for the best results — the Study & Training Guide
  • per-module Self-Assessment Tests with answers, plus a Progress Chart
  • arrangement of your final exam
  • a Level 7 Diploma — on passing the exam
  • postal service

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