Executive Mini MBA

·This Course is intended to provide invaluable guidance for any manager looking to apply MBA thinking in the real, contemporary world.

·This Course is designed to be completed rapidly - in a matter of weeks or months; it is affordable and written in a comprehensive easy-to-study style with 12 Modules.

·Syllabus/Contents outline, including:-

·Managers, Management and MBA thinking

·The need for MBA-thinking managers, ways of thinking: creative, analytical, critical, etc

·The functions of management, responsibilities of management at all levels

·Managerial skills-sets, technical, human and conceptual skills

·Mind or conceptual mapping; uses in brainstorming, studying, decision-making, prioritising

·MBA Thinking: Strategy & Tactics

·Vision and mission statements, core values, organizational culture, navigating change

·Environmental scanning and change, SWOT and PESTEL analysis, SMART goals

·Strategies and tactics, including for products, pricing, marketing, operations, finance

·Action plans, monitoring and control, benchmarking, business models, VMOSA

·MBA Thinking: Managerial Planning

·Corporate planning, the corporate planning process

·Strategic management and planning, tactical, operational and contingency planning

·Quality, quality management, quality management systems, continuous improvement

·Risk assessment, plans and measures to control hazards

·MBA Thinking: Processes & Operations

·Value, value chains, value creation, value streams, customer requirements, value-added

·Tactical reasoning, business operations and processes, flowcharts, inputs

·Standard operating procedures, components of a process, transformation

·Standards, process control, measuring performance, timing of control

·MBA Thinking: Control

·Strategic control by top-level management, the six-stage feedback model

·Premise control, implementation control, strategic surveillance control, special alert control

·Strategic audits, operational control; task, feedforward, concurrent and feedback control

·Financial, bottom-up, top-down control, evaluating organizational effectiveness

·MBA Thinking: Leadership

·Leaders and leadership, managers and management, what defines a leader

·Qualities for effective leadership, communication, relationship and task-oriented leadership

·Effective leadership styles, situational and trait leadership, contingency approach

·Factors affecting business leadership, selecting a leadership style, coaching and mentoring

·MBA Thinking: Corporate Governance

·Corporate entities, incorporation, limited liability, share/stockholders, board of directors

·Company registration, the business name, memorandum and articles of association

·Essentials of governance, the board’s role, directors, chairman/president, company secretary

·Annual returns, AGMs, auditors, financial control, managing business risk, insurance

·MBA Thinking: Accounting & Finance

·Accounting data, accounting, managerial control of finances, taxation laws, reports

·Common terms, working capital, financial statements, accounting concepts and standards

·Budgets and budgetary control, importance of liquidity, cash flow, cash budgets, funds needed

·Credit management, interpreting final accounts

·MBA Thinking: Human Resource

·Contacts with customers, touchpoints, importance of the human resource

·HR/personnel policy, vertical and horizontal communication, communication and motivation

·Conflict and conflict resolution, causes, dealing with workplace conflict

·Manpower planning, job analysis, recruitment strategy, induction, training, employee development

·MBA Thinking: Operations Management

·Operations management, activities, processes and functions, role in supply chains

·Strategic, tactical and operational operations management, methods of production

·Production design, development strategy, mix, range, levels, costs, standards, targets

·Quality assurance, inspection lean production principles, waste reduction, O&M study

·MBA Thinking: Supply Chain Management

·Logistics and supply chains; inbound, operational and outbound logistics, customer service

·Supply chains and networks; flows of materials, information, funds, cost factors

·Market-driven supply chains, marketing logistics, the 4Ps and marketing logistics

·Product distribution and delivery, prices and pricing, orders and order cycle time

·MBA Thinking: Marketing Management

·The role of marketing, consumer psychology, marketing strategies and business strategy

·Market share, research, surveys, consumer research, test marketing, the marketing mix (7Ps)

·Market segmentation: demographic, psychographic, behavioural, geographic, niche markets

·Product life cycles (PLC), promotional mix, target audience, marketing budgets, marketing campaigns, value proposition, advertising campaigns and sales promotion campaigns