Mass Media & Communication
Level 4 · ₾1690 · exam in 3–12 months
Summary of Major Topics & Study
Major Topics Covered in this Diploma Program:
Media professionals and the “politics” of representation.
Media stars, personalities and celebrities.
Dominant practices and forms of reality media: reality, truth, freedom, ethics, responsibilities.
Media businesses in the digital age.
Methods and techniques of mass communication.
Regulation and public policy.
The impact of social media and global media; global media production.
Audiences: producing audiences, the range of activities of media professionals.
Propaganda and manipulation of audiences, media effects and moral panics, from ‘effects’ to influence.
Identifying audience activity; from ‘effects’ to uses and gratifications, media, context and meaning.
Researching media audiences, ethics and audience research.
Branding, identity and consumption.
Media and power, conceptualisation, ideology; discourse, power in communication, global news.
Mass society, mass media and social change; theories of mass society, who the “masses” are.
Making media: writing, still images, web design, moving images, animation, game design, audio production.
Imagining, planning, telling, imaging, designing, editing, theorising; documentaries.
The ‘consumer society’, history of consumerism and advertising; cultures of consumerism.
National, international & global marketing.
Advertising in the digital age; the future of advertising and marketing.
Study & Career Development
This Program prepares CIC Members to take advantage of a wide range of career opportunities - in television, film, radio, print and online production, journalism, media law, sales and marketing, advertising, public relations, communication, campaign or advocacy, policy and research, and fund-raising.
Further studies focusing on the business, marketing, PR aspects of media and communication are offered, through related Diploma Programs or as part of higher multi-subject Programmes.
There is a wide range of options for further study - see the "Related Courses" section for suggestions - which include Honours Diplomas, ABA & Baccalaureate Programmes, and the 'Double Award' EBA & BBA Bachelor degree Programme. You are welcome to ask the College for advice, and of course you can see details of these Programmes on this website.
The fee includes:
- College membership, plus your study materials & certificate of affiliation — International CIC Study & Training Materials
- detailed distance-learning instructions for the best results — the Study & Training Guide
- per-module Self-Assessment Tests with answers, plus a Progress Chart
- arrangement of your final exam
- a Level 4 Diploma — on passing the exam
- postal service