Mass Media & Communication

·Major Topics Covered in this Diploma Program:

·Media professionals and the “politics” of representation.

·Media stars, personalities and celebrities.

·Dominant practices and forms of reality media: reality, truth, freedom, ethics, responsibilities.

·Media businesses in the digital age.

·Methods and techniques of mass communication.

·Regulation and public policy.

·The impact of social media and global media; global media production.

·Audiences: producing audiences, the range of activities of media professionals.

·Propaganda and manipulation of audiences, media effects and moral panics, from ‘effects’ to influence.

·Identifying audience activity; from ‘effects’ to uses and gratifications, media, context and meaning.

·Researching media audiences, ethics and audience research.

·Branding, identity and consumption.

·Media and power, conceptualisation, ideology; discourse, power in communication, global news.

·Mass society, mass media and social change; theories of mass society, who the “masses” are.

·Making media: writing, still images, web design, moving images, animation, game design, audio production.

·Imagining, planning, telling, imaging, designing, editing, theorising; documentaries.

·The ‘consumer society’, history of consumerism and advertising; cultures of consumerism.

·National, international & global marketing.

·Advertising in the digital age; the future of advertising and marketing.